20
Aug
2011

Meet the Designers behind the label|Commuun

Iku Furudate Kaito Hori

 

When people come together it can produce great results. It can help to clear up a community after a riot, or it can produce stunning garments.

Commuun is the label set up by Iku Furudate and Kaito Hori. Iku and Kaito are both graduates of Bunka Fashion College and Central Saint Martins. The pair trained at New York’s FIT and Arnhem Academy of Arts. Iku has an eye for draping and nuance and this in turn compliments Kaito’s flair for tailoring and a vision of balance or imbalance in a design. The pair decided to work together and launched their label in 2005. They wanted a name that would reflect their preoccupations as everyday people as well as fashion designers. They chose Commuun as it suggests community, communication, communion etc.

Commuun’s philosophy is nature, respect and quality. A Commuun garment is a product of an organic collaboration between Iku and Kaito. They have two completely different approaches to designing garments but it works. The pair find inspiration in the geometrical elegance of haute couture of the 50s and 60s. This way the garment is cut,the pattern and the technique used,allows the garment to cocoon the wearer’s body. One of the label’s main concern is the environment – Iku and Kaito are aware that it is necessary to live in a sustainable way and so they use fabrics and processes that are entirely natural.

Commuun also find their inspiration in nature and its varied landscapes. In their collections you see muted tones sitting alongside bright colours. The fabrics they use mimic insects, the coarse appearance of dried earth and other aspects of nature. Commuun believe that collections can be mixed in with older seasons by creating trans-seasonal garments, they believe that items should be lasting longer than one season. A garment from Spring 2011 could be worn with a piece from Fall 2011. This shows just how much Commuun care about sustainability and their customers.The pair’s success is proven by their regular showing at Paris Fashion Week since 2005. In 2007, the label was awarded the LVMH and Longchamp ANDAM prizes.

For Spring 2011, their collection focused on sport-luxe. Their use of print was quite interesting as often, organic collections can appear a bit dull and dowdy. And for their Fall 2011 collection, there was a very simple colour palette but the contrast of more heavy fabrics with sheer fabrics, demonstrates how well the pair work together.

It is really great to see a ready-to-wear label producing trans-seasonal clothing – definitely a way of keeping the customers coming back and to also know that some Spring 2012 Commuun pieces will easily match your Fall 2011 wardrobe.

Commuun is available at Browns and Dover Street Market.

Commuuun collection

Images courtesy of Style.com.

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