Age is an issue of mind over matter; if you don’t mind then it doesnt matter. Meet the self-assured and self-taught 21 year old designer making considerable strides within fashion.
Simon Porte Jacquemus was born in a miniscule and seemingly insignificant town between Avignon and Marseille in the South of France. The town had a population of close to one hundred people, not exactly inspirational surroundings for someone enamoured with fashion. Jacquemus moved to Paris, the city of lights and all things chic and enrolled at the insanely prestigious ESMOD; a creative incubator that has yielded alumni including Christophe Decarnin, current creative director at Balmain. Within three months of attending ESMOD, Jacquemus withdrew after becoming disillusioned with the course and frustrated at the pace of progression and creative differences. He then worked as an assistant to the epic Benoît Bethune, fashion editor and stylist responsible for a host of luxury brands. Jacquemus unfortunately suffered the loss of his mother at the same time and cites her passing as the pivotal decision that spurred him to start a clothing label at the tender age of 18. He whole-heartedly thrust himself of a proverbial cliff into the deep unknown, because “age considers; youth ventures”.
The eponymous label is, as you would expect, very French and feminine with the potential to be coarse and masculine when required. Jacquemus has this aesthic of purity that he wants to course through his designs; no getting caught up in an unecessary Ménage à trois. The young designer admittedly accredits most of his influence to the champions of minimalism: Jil Sander, Chloé, Margiela and Calvin Klein. His latest offering for Autumn/Winter 2011 is called “L’usine” and aims to convey the conformity and uniformal attire of factory workers, with the injection of pastel colours and clean cuts. More than anything, I think it’s Jacquemus’ audacity and unflinching attitude to enter a world with the naivety of a child but the bravado to achieve and deliver; the best pleasure in life is achieving that others said you could not. More information is available Via his website and there’s a rather interesting film to go with the collection.