29
Nov
2012

5 things you probably didn’t know about Emma Cook…

Emma Cook – the born and bred British designer whose bold and innovative prints have been making their mark on the fashion industry since her line launched back in 2001. So while her designs may have grabbed the fashion headlines, what is there to know about the designer herself? Here are 5 things you probably didn’t know about Emma Cook…

1) She’s a Topshop girl

Thanks to her forte in eye catching fabrics and “cute” prints, Cook’s creations look just as pleasing off the catwalk as they do on it. This month sees her unveil “Emma Cook For Topshop Holiday”. Forget advent calendars (so last season) the real countdown to Christmas starts on December 6th when the range goes live – the line up incorporates key pieces in mint greens and soft pinks which give a not so traditional festive makeover to winter essentials. Think mittens, cosy jumpers and laid back shirt dresses.

2) She has a portfolio of celebrity clients…

Emma Cook has racked up quite a name for herself amongst the fashion savvy A listers, her fan base boasts the likes of Katy Perry, Claudia Schiffer and Tamara Ecclestone who have all been papped, snapped or caught posing in pieces from her main line collection.

3) She passed her degree with flying colours

Like many big names before her, Emma Cook is an alumni from Central Saint Martins – the renowned London school of art which can be credited with some of fashion’s most famed faces. Emma is no exception to this trend – in fact she passed her MA with flying colours (no pun intended here!) graduating with an undeniably impressive distinction. She’s also worked for Donna Karan in New York and then Martine Sitbon in Paris before deciding to take the plunge and launch her own label.

4) She’s always had a creative streak

Emma Cook quotes her first fashion related memory as “sellotaping her sisters building blocks onto her shoes to make high heels” – while this may not follow in the “footsteps” of Louboutin or any of the other greats in shoe design – it is still arguably pretty creative for a 4 year old child. Fast forward a few years and Emma has honed her talents into creating ready to wear fashion – opting to stick to fuss free silhouettes contrasted with prints, motifs and fun pops of colour

5) She pitches herself as an affordable designer

A designer who frequents London Fashion Week and yet provides (semi) affordable items – sounds like a fashion contradiction right? Emma Cook’s line may offer just the answer to this dilemna. The designer’s collection debuts at the arguably affordable price points starting around the £100 mark for a t-shirt. Cook sites her brand as offering garments that real girls can wear, rather than just clothing that appears in all the magazines…

It would be fair to say that with her flair for hand painted prints and her versatile key pieces Emma Cook really does define the best of British fashion.

Images – British Fashion Council.co.uk

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