Meet the ‘preppy urban’ designer

I think it is fair to say that everyone loves a surprise. So when a pair of Pinucci shoes is being delivered to a customer,it gets wrapped in a bag, then put into a box and tied with an embroidered ribbon. Meet the designer, Alexandra van Breckel, who is both the founder and creative director of the brand. It is very likely that in the next couple of years, we shall all own a pair of Pinucci’s. And why is that? Well, firstly maybe because of the many options available,”We have a sneakers range, brogues, high-heels and even ballerinas with detachable ribbon, so you can make the shoes as you want”. Secondly, the quality. The idea of the brand is to reconcile luxury with usefulness to create shoes that will ‘’take you through the seasons”.

And best ideas crop up unexpectedly. Only until two years ago, while Alexandra was holidaying in Italy,did it occurr to her that she should launch own label. ‘I was always doodling , but this time in Italy, I just got totally inspired by the landscapes and views, mountain and sea’. The idea seemed to have been growing in her for a long time, as she had been working as an architect for a couple of years before that, completely infatuated by simplicity and shapes.  Then, she moved to banking, probably not the perfect place for a creative mind. But the earliest fashion memory stems from childhood and the boutique her mother owned. ‘’I used to raid her wardrobe, always full of these 60’s miniskirts and costume jewellery.”

For Alexandra, the process of designing always starts from materials. ‘I just love touching them. I instantly think what to do with them to make them stand out. But I also look into heritage, the 70’s, art deco, buildings, skyscrapers, even my family holiday memories’. Going back in time can result either in just a mere copying of designs mastered in the past or a completely new, innovative form. And Pinucci knows how to achieve the latter. Classy,slightly avant-garde forms get mixed with various patterns and bold colours. ‘The perfect Pinucci client would be a  preppy urban, challenge-lover with the leader attitude. Traditional in approach, but not necessarily following the convention. “It’s very 21st century and the entire world needs something from Pinucci’ laughs Alexandra. But she also points out her passion about developing a sustainable brand and getting involved in charity.

As Alexandra’s current is obsession is skiing, maybe the next step for her will be to design a sport collection? Not in the imminent future, she says, but with the unpredictability of our industry, one never knows. You can get a taste of Pinucci here.

 Photos the courtesy of Pinucci



Written by Marta Knaś

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