With just two years worth of sensational collections, the relatively new London-based fashion designer Soojin Lee is already making her own fashion footprint in the industry. She introduces us to the colourful side of life with refreshing bursts of summer shades and a distinctive taste of oriental prints.
Soojin originates from South Korea and led a humble life of artistry before becoming a designer. When she moved to London she studied a fashion design course at the prestigious Central Saint Martins and graduated in 2010. She decided to improve her skills by going on to work for some of the most prestigious fashion houses in the world such as Alexander Mcqueen, Hussein Chalayan and Emilio de la Morena. One of her greatest strengths that now characterise her own work is her ability to produce classic tailoring and intricate embroidering.
The brand Soojin Lee projects many aspects about the woman herself. Her fondness for nature is deep rooted in all of her designs and with her artistic background glowing through; she paints beautiful sceneries which presents a story to many of its admirers.
As we all know fashion is a recyclable world where vintage trends are made modern, however Soojin reinvents the past in ways that we could never have imagined. With an obvious keen interest in history and what it has to offer, she has knack for taking an outdated theme and recreating it with a very modern twist.
For instance, her spring/summer 2012 collections saw Soojin create “Secret Garden” a line inspired by the novel originally written in 1910 – making use of vivid fabrics and rich colours she captivates the beauty of nature in a single collection. Her current SS13 Byzantine-inspired line uses striking enamelled glass jewels, square cuts and dynamic geometric patterns which can be matched to mosaics that decorated church walls in the 300AD time period.
That said, this is dramatically contrasted with patterns and silhouette cuts from her own oriental culture with the addition of choppy asymmetric dress lengths.
Figure-hugging tunics, and playful mini dresses – this intensely imaginative designer ensures that her brand offers distinctive ready-to-wear designs that ooze with femininity as well as allowing the wearer to feel unique in her clothing.
Soojin Lee has become one of the most prominent emerging designers that is exciting many of the industry’s professionals who believe that she will soon be competing with bigger names. She is also becoming more recognised as a new creative voice for the Korean fashion world. As we all know, time always decides but we shall continue to watch this designer’s space. For more, visit Soojin Lee’s website here
Written by Naomi Muhammad
Image courtesy: gagafashionland.com & SoojiLee